Google Wonder Wheel is not something new introduced by Google but is hidden tool in Google search since 2009. I bet very few people must have used this wonderful tool before to its full potential. For those unaware of this tool, it’s a brilliant tool by Google which displays semantic relationship between keywords in a graphical form (similar to what we do in mind mapping). The related keywords are displayed with your search term as the core and each surrounding keyword can be explored individually leading to multi-level relationship. This tool can be used effectively to build your site structure, identify keywords for your site and also come up with new ideas to write posts.
How do you enable Google Wonder Wheel?
Whenever you search for any term in Google, on the left hand side you have various options like Images, Videos and so on. At the bottom of left hand side, you will have More Search Tools. Click on that and you will find the Wonder Wheel option displayed on left hand side.
If the left hand side options are not enabled then on the top before the results, click on Show Options. This should display the extra options for your search on left hand sidebar.
How Google Wonder Wheel helps in building Site Structure
Keyword analysis using Google Wonder Wheel
This will give you a fair amount of idea about what people will be searching for when they want to look for Hotels in Isle of Wight. Aren’t you surprise with the various keywords it has prompted you related to Isle of Wight Hotels? You would have never focused on keywords like Isle of Wight Hotels with freshwater, pools, apartments, spa hotels.
But this does not give you the traffic related information for these keywords, whether its high or low value keyword and how many impression those keywords have each month. For that you need some professional keyword tracking tool like Market Samurai or Wordtracker.
Apart from giving you hints for site structure and keywords, it is also useful to come up with new ideas for writing posts on your site. So if you are stuck with ideas for your blogs, it gives you a kind of mind map to pick up new relevant topics for your site.
Have fun playing around this wonderful tool which is always hidden in Google search. Really wonder why Google has hidden this efficient search tool from users.